ABOUT US
MEET THE
TEAM
True Eden Beauty is owned and operated by a family of five kidpreneurs and philanthropists, affectionately known as
"The Fearless Five", determined to build an empire that empowers others.
TRUE
Meet
C.E.O. & Philanthropist
True Eden is the 11-year-old Girl Boss visionary of True Eden Beauty with a heart to inspire and empower every person with the confidence to be true to themselves. In addition to leading the c-suite, she is a passionate dancer, musician, songwriter, and author.
NOAH
Meet
C.O.O.
Noah is the personable 17-year-old COO responsible for the day-to-day operations of the business. A tremendously talented artist and producer, Noah spends his free time writing, recording, and performing original music.
JUSTICE
Meet
C.F.O.
Justice is the brilliant 14-year-old CFO who manages the financial accounts and transactions of the company. Not only is Justice a straight-A student, but he's an awesome athlete who loves to play basketball.
HALO
Meet
Chief of Social Engagement
Halo is the compassionate 12-year-old Chief of Social Engagement in charge of the company's outreach and all philanthropic endeavors. Also an inspiring Girl Boss, Halo is a professional model and environmentalist who loves fashion and volleyball.
HONOR
Meet
Chief Labeler
Honor is the dutiful seven-year-old Chief Labeler in charge of quality assurance of packaging and handing customers their items at markets. He is the sweetest, smartest, kindest boy on Earth who loves tae kwon do and his Mama. :)
VISION
Our
To inspire and empower every person with the confidence to be TRUE to themselves.
PILLARS
Our
Work Hard & Be Nice to People
MISSION
Our
To create a legacy of socially responsible, generationally impactful world-class leaders and world-class givers through entrepreneurship.
VALUES
Our
Integrity * Resilience * Excellence * Family * Empathy *Generosity
MOTTO
Our
Be TRUE to YOU
Meet
THE BOARD
LELE & CECE
MOMAGER & C0-MOMAGER
"Momager" LeLe and "Co-Momager" Cece are the twin mom force behind the kids. Diagnosed with the autoimmune skin condition vitiligo over a decade ago, LeLe formulated the non-toxic "Shea Souffle'" to safely nourish their sensitive skin. She also developed the "Potion" organic hair oil responsible for the fast growing, healthy hair the twins are known for. For her ninth birthday wish, True Eden asked to feature her mom's products for the launch of True Eden Beauty - a clean beauty + empowerment brand in 2021. LeLe and Cece tag team the growth of the mini-moguls with LeLe coaching their leadership development and Cece their social justice impact.
LOVIE
Meet
GRANDMOMAGER
"Grandmomager" Lovie is the grandma of the bunch who uses her gifts as a retired teacher (34.5 years!) to support the kids' philanthrophy initiatives.
THE BRAND AMBASSADORS
The talented True Eden "Beauties + Beau" are the brand ambassadors who force multiply the executive team with creative perspectives to enhance the impact of the brand.
NYLAH COPELAND
RICHARD COPELAND III
