ABOUT US

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MEET THE

TEAM

True Eden, LLC is operated by a family of siblings and sibling-cousins affectionately known as "The Fearless Five."

TRUE

Meet

C.E.O. & Philanthropist

True is the visionary for True Eden Beauty, and promotes a positive company culture that enables the TEB team to use their gifts to impact the world through leadership and philanthropic works.

NOAH

Meet

C.O.O.

Noah is responsible for managing supply while evaluating demand, setting goals for performance and growth, and overseeing the daily operations of the company.

JUSTICE

Meet

C.F.O.

Justice is responsible for managing the financial actions of the company, tracks cash flow, and manages all financial planning.

HALO

Meet

Chief of Brand Strategy and Philanthropy

Halo is responsible for marketing strategy, and social media content. She also identifies and leads the team in coordinating service projects.

HONOR

Meet

Chief Labeler

Honor is in charge of ensuring the labels are accurately (as possible!) placed on product containers and inspecting the work of his teammates.

VISION

Our

To inspire and empower every person with the confidence to be TRUE to themselves.

PILLARS

Our

Work Hard & Be Nice to People

MISSION

Our

To create a legacy of socially responsible, generationally impactful world-class leaders and world-class givers through entrepreneurship.

VALUES

Our

Integrity * Resilience * Excellence * Family * Empathy *Generosity

MOTTO

Our

Be TRUE to YOU