True Eden, LLC is operated by a family of siblings and sibling-cousins affectionately known as "The Fearless Five."
C.E.O. & Philanthropist
True is the visionary for True Eden Beauty, and promotes a positive company culture that enables the TEB team to use their gifts to impact the world through leadership and philanthropic works.
Noah is responsible for managing supply while evaluating demand, setting goals for performance and growth, and overseeing the daily operations of the company.
Justice is responsible for managing the financial actions of the company, tracks cash flow, and manages all financial planning.
Chief of Brand Strategy and Philanthropy
Halo is responsible for marketing strategy, and social media content. She also identifies and leads the team in coordinating service projects.
Honor is in charge of ensuring the labels are accurately (as possible!) placed on product containers and inspecting the work of his teammates.
To inspire and empower every person with the confidence to be TRUE to themselves.
Work Hard & Be Nice to People
To create a legacy of socially responsible, generationally impactful world-class leaders and world-class givers through entrepreneurship.
Integrity * Resilience * Excellence * Family * Empathy *Generosity
Be TRUE to YOU